The Ginac Group : Methodology : Case Studies

Diane Lia, Director of Marketing

Problem: Diane Lia is a 30-year-old marketing director in the creative department of a large financial services firm. She has worked there for 18 months, and her overall annual job evaluation rating was "Fair". Diane moved from Japan to America at the age of age of 15, and earned her B.A. in Marketing and Communications from the University of Massachusetts. Specific comments that contributed to this rating were "unable to make independent decisions," "does not accept criticism well," and "unwilling to take on projects beyond the scope of her job description." Diane decided to meet with The Ginac Group to discuss her poor performance review, angry feelings toward her boss and desire to quit her job to find something better.

Solution: Diane completed a values assessment after meeting with her counselor. Diane and the counselor discussed her values and discovered that her values do not align with the top values required by the organization. She wasn't embracing the organization's culture and it was affecting her productivity and happiness. Diane's satisfaction with her career was negatively affecting her attitude and feelings about work. After much discussion, she decided to leave the organization to find a work environment that more closely aligned with her values and beliefs. The counselor helped Diane conduct research on companies that would be a better culture fit. Today, Diane is a marketing director in another financial services firm, receiving stellar performance reviews from management. She works for a democratic boss in a team-oriented environment, and is quite satisfied with her job.