The Ginac Group : Methodology : Case Studies

Overview
Lynn P., the CEO of Expero Inc., started a user experience company and wanted to gain more experience recognizing the behavioral styles of her target audience to help improve her strategic sales skills. Lynn was in expert in her technical domain, but lacked some fundamental business and sales skills required to grow a sustainable business.

How The Ginac Group Helped
Through a proven, structured assessment, The Ginac Group identified Lynn's core behavioral style and key strengths and weaknesses in her existing sales abilities. Based on the results of her assessment, it was determined that a one-on-one training session on Behavioral Selling SkillsT was the best solution.

Results Delivered
Through the Behavior Selling SkillsT training, Lynn gained the confidence and skills to identify and understand the needs of each buyer, and devise strategies that enabled her to negotiate and close sound business deals with finesse.